Investigating the advertising antecedents to and consequences of brand experience

von Roswinanto, Widyarso
Veröffentlicht in Journal of promotion management (2014)

Can vague brand slogans promote desirable consumer responses?

von Strutton, David
Veröffentlicht in The journal of product & brand management (2014)

Market orientation : an option for universities to adopt?

von Tran, Trang P.
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2015)

Compensatory solution : can it save a company from a service failure?

von Tran, Trang P.
Veröffentlicht in Services marketing quarterly (-2016)