Paradoxes and strategies of social media consumption among adolescents

von Barcelos, Renato Hübner
Veröffentlicht in Young consumers (2014)

Word-of-mouth communications in marketing : a meta-analytic review of the antecedents and moderators

von De Matos, Celso Augusto
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

Online identity construction : how gamers redefine their identity in experiential communities

von Pinto, Diego Costa
Veröffentlicht in Journal of consumer behaviour (-2015)

Online games : consuming, experiencing and interacting in virtual worlds

von Fleck, João Pedro dos Santos
Veröffentlicht in The Routledge companion to digital consumption (2013)

Consumer reaction to service failure and recovery : the moderating role of attitude toward complaining

Veröffentlicht in The journal of services marketing (2009)