The influence of involvement sport and fan identification on fan loyalty : a Australian perspective

von Stevens, Shawn
Veröffentlicht in International journal of sports marketing & sponsorship (2012)

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

von Wyllie, Jessica
Veröffentlicht in Journal of marketing management (2014)

Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? : an Australian perspective

von Wyllie, Jessica
Veröffentlicht in Australasian marketing journal (2015)

Factors affecting group-oriented travel intention to major events

von Regan, Nicole
Veröffentlicht in Journal of travel and tourism marketing (2012)

A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions

von Carlson, Jamie
Veröffentlicht in Journal of travel and tourism marketing (-2016)

Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry

von Tong, Toni Maria
Veröffentlicht in Selected papers January 2012 Business & Economics Society International Conference ; Volume 1 (2012)

Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host desti...

von Carlson, Jamie
Veröffentlicht in Journal of marketing management (2015)

Performance drivers in the Australian banking and financial industry

von Kelly, Ami-Lee
Veröffentlicht 2022

The moderating effect of cost orientation on RMO adoption in the hospitality industry

von Lee, Howard C. W.
Veröffentlicht in Business & Economics Society International (28. : 2016 : Queenstown) Selected papers January 2016 Business & Economics Society International Conference ; Volume 1 (2016)

Factors affecting smart working : evidence from Australia

von Malik, Ashish
Veröffentlicht in International journal of manpower (2016)

Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong

von Leung, Sai Yiu Francis
Veröffentlicht in Selected papers July 2013 Business & Economics Society International Conference ; Volume 2 (2013)

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

von Cheung, Man Lai
Veröffentlicht in International journal of economics and business research (2019)

The moderating effect of cost orientation on RMO adoption in the hospitality industry

von Lee, Howard C. W.
Veröffentlicht in International journal of economics and business research (2017)

Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective

von Carlson, Jamie
Veröffentlicht in Journal of marketing management (2016)

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

von Cheung, Man Lai
Veröffentlicht in Journal of retailing and consumer services (2021)