Implications of 5G technology in marketing : a systematic review of the bibliometric literature

von Rosário, Albérico Travassos
Veröffentlicht in Promoting organizational performance through 5G and agile marketing (2023)

How influencers can leverage performance in business

von Rosário, Albérico Travassos
Veröffentlicht in Using influencer marketing as a digital business strategy (2024)

A look at the new online consumer behavior on social media platforms

von Rosário, Albérico Travassos
Veröffentlicht in Handbook of research on the platform economy and the evolution of e-commerce (2021)

A systematic review of the bibliometric literature : branding in marketing strategy

von Rosário, Albérico Travassos
Veröffentlicht in Origin and branding in international market entry processes (2023)

How artificial intelligence can help accounting in information management

von Rosário, Albérico Travassos
Veröffentlicht in Artificial intelligence approaches to sustainable accounting (2024)

Marketing management in retail customer satisfaction : opportunity and challenges

von Rosário, Albérico Travassos
Veröffentlicht in Management and marketing for improved retail competitiveness and performance (2023)

How business intelligence and data analytics can leverage business

von Rosário, Albérico Travassos
Veröffentlicht in Data-driven business intelligence systems for socio-technical organizations (2024)

A literature review of marketing intelligence and its theoretical implication for leveraging business

von Rosário, Albérico Travassos
Veröffentlicht in Marketing innovation strategies and consumer behavior (2024)

Artificial intelligence in the consumer behavior process in business

von Rosário, Albérico Travassos
Veröffentlicht in Enhancing and predicting digital consumer behavior with AI (2024)

Innovative digital marketing in business

von Rosário, Albérico Travassos
Veröffentlicht in Contemporary trends in innovative marketing strategies (2024)

Determinants of nascent entrepreneurship development

von Rosário, Albérico Travassos
Veröffentlicht in Handbook of research on nascent entrepreneurship and creating new ventures (2021)