The dimensions of new product planning

von Pessemier, E. A.
Veröffentlicht in Journal of marketing (1973)

The dimensions of new product planning

von Pessemier, Edgar A.
Veröffentlicht in Readings in the management of innovation (1982)

Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX Conference, November...

Veröffentlicht 1999

Automobiles, energy and product planning risks

von Duncombe jr., Henry L.
Veröffentlicht in Journal of contemporary business (1975)