No comment?! The drivers of reactions to online posts in professional groups

von Rooderkerk, Robert P.
Veröffentlicht in Journal of interactive marketing (2016)

No comment?! : the drivers of reactions to online posts in professional groups

von Rooderkerk, Robert P.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2011)

Robust optimization of the 0-1 knapsack problem : balancing risk and return in assortment optimization

von Rooderkerk, Robert P.
Veröffentlicht in European journal of operational research (2016)

Incorporating context effects into a choice model

von Rooderkerk, Robert P.
Veröffentlicht in Journal of marketing research (2011)

Optimizing retail assortments

von Rooderkerk, Robert P.
Veröffentlicht in Marketing science (2013)

Empirical models of manufacturer-retailer interaction : a review and agenda for future research

Veröffentlicht in Marketing letters (2010)

Challenges at the marketing-operations interface in omni-channel retail environments

von Bijmolt, Tammo H. A.
Veröffentlicht in Journal of business research (2021)