New ways to analyze brand-to-brand competition

von Rohloff, Albert C.
Veröffentlicht in Advertising management (1965)

Quantitative analyses of the effectiveness of TV commercials

von Rohloff, Albert C.
Veröffentlicht in Measuring advertising effectiveness. Selected readings (1969)

Fitting models to aggregate data

von Kuehn, Alfred A.
Veröffentlicht in Journal of advertising research (1967)

Consumer response to promotions

von Kuehn, Alfred A.
Veröffentlicht in Promotional decisions using mathematical models (1967)

Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L....

Veröffentlicht 1967