An exploration of flashbulb memory

von Roehm, Michelle L.
Veröffentlicht in Journal of consumer psychology (2016)

Do satisfied customers bad-mouth innovative products?

von Roehm, Michelle L.
Veröffentlicht in Psychology & marketing (2010)

The influence of redemption time frame on responses to incentives

von Roehm, Michelle L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

The relationship between FSI advertising style and coupon redemption

von Roehm, Harper A.
Veröffentlicht in Marketing letters (2007)

Consumer responses to parodic ads

von Roehm, Michelle L.
Veröffentlicht in Journal of consumer psychology (2014)

The relationship between packaging uniformity and variety seeking

von Roehm, Michelle L.
Veröffentlicht in Psychology & marketing (2010)

Designing loyalty-building programs for packaged goods brands

von Roehm, Michelle L.
Veröffentlicht in Brands and brand management ; Vol. 2: Measuring and managing brands (2009)

An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards

von Steward, Michelle D.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

From transactions to journeys and beyond : the evolution of B2B buying process modeling

von Steward, Michelle D.
Veröffentlicht in Industrial marketing management (2019)

Strategies to offset performance failures : the role of brand equity

Veröffentlicht in Journal of retailing (2008)