Do satisfied customers bad-mouth innovative products?

von Roehm, Michelle L.
Veröffentlicht in Psychology & marketing (2010)

The relationship between FSI advertising style and coupon redemption

von Roehm, Harper A.
Veröffentlicht in Marketing letters (2007)

Consumer responses to parodic ads

von Roehm, Michelle L.
Veröffentlicht in Journal of consumer psychology (2014)

The influence of redemption time frame on responses to incentives

von Roehm, Michelle L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

The relationship between packaging uniformity and variety seeking

von Roehm, Michelle L.
Veröffentlicht in Psychology & marketing (2010)

Designing loyalty-building programs for packaged goods brands

von Roehm, Michelle L.
Veröffentlicht in Brands and brand management ; Vol. 2: Measuring and managing brands (2009)