Horizonte e mar

von Rodrigues, Paula Cristina
Veröffentlicht 2014

Horizonte e mar

von Rodrigues, Paula Cristina
Veröffentlicht 2014

Individual cultural values and consumer's choice of national brands

von Rodrigues, Paula Cristina Lopes
Veröffentlicht in Global business & economics review (2016)

Trust in e-commerce : the importance of the experience and relationship with this new sales system – new business commerce

von Rodrigues, Paula Cristina Lopes
Veröffentlicht in Competitive drivers for improving future business performance (2021)

Competitive drivers for improving future business performance

Veröffentlicht 2020

The importance of happiness and well-being experience in health : the case of Vidago Palace Thermal Spa

von Martins, Carlos Alberto
Veröffentlicht in New techniques for brand management in the healthcare sector (2021)

New luxury vs. old luxury : what is the definition of luxury brand?

von Rodrigues, Paula Cristina Lopes
Veröffentlicht in Building consumer-brand relationship in luxury brand management (2021)

Building consumer-brand relationship in luxury brand management

Veröffentlicht 2021

New techniques for brand management in the healthcare sector

Veröffentlicht 2021

Consumer decision making from a beloved brand : the Aspirin case

von Borges, Ana Pinto
Veröffentlicht in New techniques for brand management in the healthcare sector (2021)

Consumer perceptions of corporate social responsibility and its impact on purchasing in economic crisis

von Borges, Ana Pinto
Veröffentlicht in Global business & economics review (2019)

Factors influencing the level of trust in vaccines

von Borges, Ana Pinto
Veröffentlicht in The role of brands in an era of over-information (2023)

Complexity of individual choice between the public and private healthcare sectors

von Rodrigues, Paula Cristina Lopes
Veröffentlicht in Handbook of research on complexities, management, and governance in healthcare (2023)

A new customer brand engagement framework in social media : the case of Beauti Portugal SEM Healthcare

von Brandão, Amélia Maria Pinto da Cunha
Veröffentlicht in New techniques for brand management in the healthcare sector (2021)

COVID crisis and the impact on smart tourism, sustainable development and local communities

von Rodrigues, Paula Cristina Lopes
Veröffentlicht in Business under crisis ; volume 3: Avenues for innovation, entrepreneurship and sustainability (2022)