Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden

von Roper, Stuart
Veröffentlicht in Journal of business research (2019)

The importance of self in brand love in consumer-luxury brand relationships

von Rodrigues, Paula
Veröffentlicht in Journal of customer behaviour (2018)

An eye tracking study of the effect of sensory and price in-store displays

von Rodrigues, Clarinda
Veröffentlicht in Emotional, sensory, and social dimensions of consumer buying behavior (2020)