La elección de un posicionamiento basado en la diferenciación en la fase de lanzamiento de un nuevo producto : = Choice differentiation as a commercial stance in new product laun...

von Rodríguez Pinto, Javier
Veröffentlicht in Información comercial española (2011)

Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance

von Rodríguez-Pinto, Javier
Veröffentlicht in International journal of research in marketing (2011)

En busca de los evangelizadores digitales : por qué las empresas deben identificar y cuidar a los usuarios más activos de los espacios de opiniones online = Looking for online op...

von San José-Cabezudo, Rebeca
Veröffentlicht in Universia business review (2012)

Brand deletion : how the decision-making approach affects deletion success

von Temprano-García, Víctor
Veröffentlicht in Business research quarterly (2018)

How market entry order mediates the influence of firm resources on new product performance

von Rodríguez-Pinto, Javier
Veröffentlicht in Journal of engineering and technology management (2012)

Order, positioning, scope and outcomes of market entry

von Rodríguez-Pinto, Javier
Veröffentlicht in Industrial marketing management (2008)

Brand deletion implementation : the effect on performance of context and process factors

von Temprano-García, Víctor
Veröffentlicht in European management journal (2021)

Do proactive and reactive causes to delete a brand impact deletion success? : the role of brand orientation

von Temprano-García, Víctor
Veröffentlicht in The journal of asset management (2020)

Language tourism destinations : a case study of motivations, perceived value and tourists' expenditure

von Redondo-Carretero, María
Veröffentlicht in Journal of cultural economics (2017)

How to build a brand-oriented family firm : the impact of socioemotional wealth (SEW) dimensions

von Temprano-García, Víctor
Veröffentlicht in Journal of business research (2023)