Corporate branding : an employee perspective

von Stuart, Helen
Veröffentlicht in Contemporary perspectives on corporate marketing (2013)

Exploring corporations' dialogue about CSR in the digital era

von Illia, Laura
Veröffentlicht in Journal of business ethics (2017)

Managing employer brand attributes to attract potential future leaders

Veröffentlicht in The journal of brand management (2013)

Communicating corporate social responsibility to a cynical public

Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2013)