Exploring buyer-seller dyadic perceptions of technology and relationships : implications for Sales 2.0

von Rocco, Richard A.
Veröffentlicht in Journal of research in interactive marketing (2016)

Understanding emerging sales technology

von Rocco, Richard A.
Veröffentlicht in Marketing in the 21st century ; Vol. 3: Company and customer relations (2007)

Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations

von Rocco, Richard A.
Veröffentlicht in Journal of marketing education (2014)

Sales technology : help or hindrance to ethical behaviors and productivity?

Veröffentlicht in Journal of business research (2007)

Do investors prefer new or existing sponsorship relationships : evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns

von Evans, Robert D.
Veröffentlicht in Journal of marketing theory and practice (2018)