Explore your destination brand by "exploring your senses"

von Kampa, Eleftheria
Veröffentlicht in Marketing and management sciences (2010)

Acceptance of detergent-retail brands: the role of consumer confidence and trust

von Lymperopoulos, Constantine
Veröffentlicht in International journal of retail & distribution management (2010)

Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation

von Rigopoulou, Irini D.
Veröffentlicht in Journal of marketing management (2008)

Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing

von Tsiotsou, Rodoula H.
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2010)