The unexpected players in branding and advertising : advertising shakeout, traditional folk media, and influencer marketing

von Richards-Carpenter, Nastaran Norouzi
Veröffentlicht in Sustainable branding (2021)

How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value

von Richards-Carpenter, Nastaran Norouzi
Veröffentlicht in Building corporate identity, image and reputation in the digital era (2022)