Special issue: Academy of Marketing Early Career Researcher

Veröffentlicht 2012

Editorial: Academy of Marketing Early Career Researcher special issues

von Reynolds, Nina
Veröffentlicht in Journal of marketing management (2012)

Product deletion : a critical overview and empirical insight into this process

von Muir, Jonathan
Veröffentlicht in Journal of general management (2011)

The effect of pretest method on error detection rates : experimental evidence

von Reynolds, Nina
Veröffentlicht in Fundamentals of marketing research ; Vol. 3 (2007)

Understanding research in the digital age

von Quinton, Sarah
Veröffentlicht 2018

Assessing the impact of response styles on cross-cultural service quality evaluation : a simplified approach to eliminating the problem

von Reynolds, Nina
Veröffentlicht in Journal of service research (2010)

Research ethics in digital and social media marketing research

von Quinton, Sarah
Veröffentlicht in The SAGE handbook of digital marketing (2022)

Affect and cognition as predictors of behavioral intentions towards services

von Smith, Anne
Veröffentlicht in International marketing review (2009)

The impact of complexity and perceived difficulty on consumer revisit intentions

von Reynolds, Nina
Veröffentlicht in Journal of marketing management (2013)

Mindful and mindless anthropomorphism : how to facilitate consumer comprehension towards new products

von Esfahani, Mona Seyed
Veröffentlicht in International journal of innovation and technology management (2020)