A readiness index for marketing analytics : a resource-based view conceptualization for the implementation stage

von Reyes-Mercado, Pável
Veröffentlicht in Business analytics and cyber security management in organizations (2017)

Globalization and the growth of renewable energy sources in emerging markets

von Reyes-Mercado, Pável
Veröffentlicht in Dexterity in global business (2014)

Engineering the roadmap of reverse innovation : complexities in driving business processes from local to global destinations

von Reyes-Mercado, Pável
Veröffentlicht in Start-up enterprises and contemporary innovation strategies in the global marketplace (2018)

FinTech strategy : linking entrepreneurship, finance, and technology

von Reyes-Mercado, Pável
Veröffentlicht 2021

Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability

von Reyes-Mercado, Pável
Veröffentlicht 2016

Renewable energy market in Mexico : a research framework

von Reyes-Mercado, Pável
Veröffentlicht in International journal of business competition and growth (2013)

Dynamics of disruptive innovations in outperforming global brands : a study in Mexico

von Reyes-Mercado, Pável
Veröffentlicht in International journal of business excellence (2017)

Research framework for analysing consumerism in Mexico towards renewable energy products

von Reyes-Mercado, Pável
Veröffentlicht in International journal of business innovation and research (2015)

Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico

von Reyes-Mercado, Pável
Veröffentlicht in International journal of business excellence (2014)

Adoption of renewable energy technologies in Mexico : the role of cognitive factors and innovation attributes

von Reyes-Mercado, Pável
Veröffentlicht in International journal of energy sector management (2017)

Consumer preferences for green power in Mexico

von Reyes-Mercado, Pável
Veröffentlicht in International journal of business innovation and research (2014)

Effectuation and causation approaches in entrepreneurial marketing : a set-theoretical model

von Reyes-Mercado, Pável
Veröffentlicht in Innovation, technology, and market ecosystems (2020)

Sustainable tourist attractions and destinations visited by its ecological contribution? : a conjoint analysis study

von Gutiérrez-Marines, Carlos
Veröffentlicht in International journal of leisure and tourism marketing (2018)

The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework

von Barajas-Portas, Karla
Veröffentlicht in International journal of business competition and growth (2018)

Reverse entrepreneurship in Latin America : internationalization from emerging markets to developed economies

Veröffentlicht 2019

Changing lifestyles in the age of fear : projective analysis of social insecurity and consumption patterns

von Reyes-Mercado, Pável
Veröffentlicht in International journal of business competition and growth (2016)

Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

von Reyes-Mercado, Pável
Veröffentlicht in International journal of business innovation and research (2017)

Unveiling professional service providers' willingness to educate : a configurational approach

von Florea, Dorian-Laurențiu
Veröffentlicht in Industrial marketing management (2022)