Efficacité des opérations de marketing viral : évaluation de l'expérience en ligne et image de marque

von Renard, Damien
Veröffentlicht in Vie & sciences de l'entreprise (2014)

What makes online promotional games go viral? : comparing the impact of player skills versus incentive rewards on game recommendation

von Renard, Damien
Veröffentlicht in Journal of advertising research (2017)

Viral promotional advergames : how intrinsic playfulness and the extrinsic value of prizes elicit behavioral responses

von Zhao, Zhenzhen
Veröffentlicht in Journal of interactive marketing (2018)

Social interdependence on crowdsourcing platforms

von Renard, Damien
Veröffentlicht in Journal of business research (2019)

What affects creative performance in idea co-creation : competitive, cooperative or coopetitive climate?

von Zhao, Zhenzhen
Veröffentlicht in International journal of innovation management (2016)

What affects creative performance in idea co-creation : competitive, cooperative or coopetitive climat?

von Zhao, Zhenzhen
Veröffentlicht in The role of creativity in the management of innovation (2017)

Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification

von Zhao, Zhenzhen
Veröffentlicht in Institute of Electrical and Electronics Engineers IEEE transactions on engineering management (2023)