Virtual Influencers: The Effects of Controlling Entity, Appearance Realism and Product Type on Advertising Effect

von Zhang, Liangbo
Veröffentlicht in MOBILE (3. : 2022 : Online) Design, operation and evaluation of mobile communications (2022)

The Effect of Influencer Persona on Consumer Decision-Making Towards Short-Form Video Ads - From the Angle of Narrative Persuasion

von Chen, Haoyu
Veröffentlicht in MOBILE (3. : 2022 : Online) Design, operation and evaluation of mobile communications (2022)

Business trends in the digital era : evolution of theories and applications

von Zhu, Xiaoming
Veröffentlicht 2016