Manifestations in behavior versus perceptions of identity: convergence or not?

von Rekom, Johan van
Veröffentlicht in Corporate and organizational identities (2002)

Special issue: Organizational identity

Veröffentlicht 2008

Identity concerns or functional concerns? : high vs low identifiers reaction to brand identity change

von Illia, Laura
Veröffentlicht in Corporate reputation review (2012)

On the hierarchical nature of means-end relationships in laddering data

von Rekom, Johan van
Veröffentlicht in Journal of business research (2007)

Successfully establishing a green image for an established detergent brand : the "small and mighty" case

von Rekom, Johan van
Veröffentlicht in Contemporary perspectives on corporate marketing (2013)

Organizational identity and formulating strategy : the breaking and remaking of AT&T

von Sarason, Yolanda
Veröffentlicht in Organizational identity in practice (2007)

Guest editorial: Extending and advancing theories of organizational identity

von Rekom, Johan van
Veröffentlicht in Corporate reputation review (2008)

How specific should corporate communication be? : the role of advertising language in establishing a corporate reputation for CSR

von Berens, Guido A. J. M.
Veröffentlicht in Facets of corporate identity, communication, and reputation (2008)

Projecting organizational identities

Veröffentlicht in Organizational identity in practice (2007)

Measuring and managing the essence of a brand personality

von Rekom, Johan van
Veröffentlicht in Marketing strategy ; Vol. 3: Marketing-mix strategies - product strategy and promotion strategy (2009)

The owner's edge : brand ownership influences causal maps

von Rekom, Johan van
Veröffentlicht in Journal of business research (2009)

Communicating a company's positive impact on society : van plausible explanations secure authenticity?

von Rekom, Johan van
Veröffentlicht in Journal of business research (2014)

Analyzing organizational identities : some guidelines for practice

Veröffentlicht in Organizational identity in practice (2007)

Identity construction

Veröffentlicht in Organizational identity in practice (2007)

Managing membership threats through collective efficacy

Veröffentlicht in Journal of business research (2011)

How do companies choose between socially responsible suppliers? : an experimental study

von Hietbrink, Joop Joost
Veröffentlicht in Contemplating corporate marketing, identity and communication (2010)

Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe

Veröffentlicht in The journal of brand management (2006)

Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities

von Rekom, Johan van
Veröffentlicht in The journal of brand management (2013)

Educational travel : the overseas internship

Veröffentlicht in Annals of tourism research (2008)

Corporate social responsibility in a business purchasing context : the role of CSR type and supplier product share size

von Hietbrink, Joop Joost C.
Veröffentlicht in Corporate reputation review (2010)