Green grass, high cotton : reflections on the evolution of the journal of advertising

von Reid, Leonard N.
Veröffentlicht in Journal of advertising (2014)

Agency practitioners' theories about advertising

von Nyilasy, Gergely
Veröffentlicht in Advertising theory (2012)

Agency practitioners' meta-theories of advertising

von Nyilasy, Gergely
Veröffentlicht in International journal of advertising (2009)

Advertiser pressure and the personal ethical norms of newspaper editors and ad directors

von Nyilasy, Gergely
Veröffentlicht in Journal of advertising research (2011)

Agency practitioner theories of how advertising works

von Nyilasy, Gergely
Veröffentlicht in Journal of advertising (2009)

Advertiser supplied message research : extending the advertising substantiation program

von Rotfeld, Herbert J.
Veröffentlicht in Journal of consumer affairs (1977)

The interplay of mood and regulatory focus in influencing altruistic behavior

von Baek, Tae Hyun
Veröffentlicht in Psychology & marketing (2013)

Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources

von Delorme, Denise E.
Veröffentlicht in Health marketing quarterly (2009)

Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans

von Huh, Jisu
Veröffentlicht in International journal of advertising (2012)

How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising

von Reichert, Tom
Veröffentlicht in Journal of current issues and research in advertising (2012)

Seniors' perceptions of prescription drug information sources

von DeLorme, Denise E.
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2007)

Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance

von Huh, Jisu
Veröffentlicht in Journal of advertising research (2015)

Agency practitioners, pseudo-professionalization tactics, and advertising professionalism

von Nyilasy, Gergely
Veröffentlicht in Journal of current issues and research in advertising (2012)

Measuring trust in advertising : development and validation of the ADTRUST scale

von Soh, Hyeonjin
Veröffentlicht in Journal of advertising (2009)

The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004

von Hennink-Kaminski, Heidi
Veröffentlicht in Journal of current issues and research in advertising (2010)

The state of public research on over-the-counter drug advertising

Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2010)

Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?

Veröffentlicht in Journal of advertising research (2014)

Dietary supplement advertising in the US : a review and research agenda

Veröffentlicht in International journal of advertising (2012)

Does source affect response to direct advocacy print advertisements?

von Reid, Leonard N.
Veröffentlicht in Journal of business research (1981)

Replication in advertising research, 1980 - 2012 : a longitudinal analysis of leading advertising journals

Veröffentlicht in Journal of current issues and research in advertising (2015)