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1The Experiment is an outstanding piece of social psychological research and one of the most ambitious to have been undertaken in 30 years. Conducted by two senior British academics - Professor Alex Haslam and Dr Steven Reicher, they created a major investigation into psychology of groups and power. It examines the behaviour of 15 participants who had been assigned to roles as either a prisoner or a guard within a purpose-built environment over a period of nine daysUnknownFormat