RETHINKING HOW HUMANS AND MACHINES MAKE SENSE TOGETHER

von Gagnon, Elisa
Veröffentlicht in AMCIS (26. : 2020 : Online) A vision for the future ; Volume 2 of 5 (2021)

V-Commerce in Retail: Nature and Potential Impact.

von Regt, Anouk de
Veröffentlicht in International Augmented and Virtual Reality Conference (4. : 2018 : Manchester) Augmented reality and virtual reality (2019)

V-Commerce in retail : nature and potential impact

von Regt, Anouk de
Veröffentlicht in International Augmented and Virtual Reality Conference (4. : 2018 : Manchester) Augmented reality and virtual reality (2019)

Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing

von Regt, Anouk de
Veröffentlicht in Journal of business research (2021)

The virtual reality value chain

von Regt, Anouk de
Veröffentlicht in Business horizons (2020)

What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers

von Marder, Ben
Veröffentlicht in Journal of advertising research (2024)