Customer satisfaction, cash, flow, and shareholder value : Report No. 03-106

von Gruca, Thomas S.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2003)

Brand portfolio strategy and firm performance

von Morgan, Neil A.
Veröffentlicht in Journal of marketing (2009)

Can behavioral WOM measures provide insight into the net promoter concept of customer loyalty?

von Morgan, Neil A.
Veröffentlicht in Marketing science (2008)

Brand portfolio strategy and firm performance ; Report No. 06-101

von Morgan, Neil A.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2006)

Glamour brands and glamour stocks

von Billett, Matthew T.
Veröffentlicht in Journal of economic behavior & organization (2014)

Firm capabilities and growth : the moderating role of market conditions

von Feng, Hui
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Reexamining the market share-customer satisfaction relationship

von Rego, Lopo L.
Veröffentlicht in Journal of marketing (2013)

Marketing department power and firm performance

von Feng, Hui
Veröffentlicht in Journal of marketing (2015)

The impact of unprofitable customer management strategies on shareholder value

von Feng, Hui
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

What drives brand equity? : a comprehensive study of price and volume premiums

von Zhu, John Jianjun
Veröffentlicht in Marketing accountability for marketing and non-marketing outcomes (2021)

The effect of brand acquisition and disposal on stock returns

von Wiles, Michael A.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2009)

Consumer-based brand equity and firm risk

von Rego, Lopo L.
Veröffentlicht in Journal of marketing (2009)

The effect of brand acquisition and disposal on stock returns

von Wiles, Michael A.
Veröffentlicht in Journal of marketing (2012)

The "risky" side of brand equity : how brands reduce capital costs

von Rego, Lopo L.
Veröffentlicht in GfK-Nürnberg e.V. GfK marketing intelligence review. [Englische Ausgabe] (2011)

Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention

von Rego, Lopo L.
Veröffentlicht in International journal of research in marketing (2022)