Effectual entrepreneurship

Veröffentlicht 2011

Co-creative entrepreneurship

von Karami, Masoud
Veröffentlicht in Journal of business venturing (2021)

Effectuation 10 year waypoint

von Read, Stuart
Veröffentlicht in International review of entrepreneurship (2012)

Co-creating a course ahead from the intersection of service-dominant logic and effectuation

von Read, Stuart
Veröffentlicht in Marketing theory (2012)

Value co-creation : concept and measurement

von Ranjan, Kumar Rakesh
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

An ecosystem perspective synthesis of co-creation research

von Ranjan, Kumar Rakesh
Veröffentlicht in Industrial marketing management (2021)

The six faces of value co-creation : a field guide for executives

von Ranjan, Kumar Rakesh
Veröffentlicht in Rutgers business review (2017)

A meta-analytic review of effectuation and venture performance

von Read, Stuart
Veröffentlicht in Journal of business venturing (2009)

Affordable loss: behavioral economic aspects of the plunge decision

Veröffentlicht in Strategic entrepreneurship journal (2009)

Effectual versus predictive logics in entrepreneurial decision-making: differences between experts and novices

Veröffentlicht in Journal of business venturing (2009)

Effectual entrepreneurship

von Read, Stuart
Veröffentlicht 2017

On the entrepreneurial genesis of new markets : effectual transformations versus causal search and selection

Veröffentlicht in Journal of evolutionary economics (2011)

Outlines of a behavioral theory of the entrepreneurial firm

Veröffentlicht in Journal of economic behavior & organization (2008)

Prediction and control under uncertainty : outcomes in angel investing

Veröffentlicht in Journal of business venturing (2009)

Designing organizations that design environments: lessons from entrepreneurial expertise

Veröffentlicht in Organization studies (2008)

Strategically pay your customers for their productivity

von Ranjan, Kumar Rakesh
Veröffentlicht in Rutgers business review (2020)

Pricing co-created value : an integrative framework and research agenda

von Read, Stuart
Veröffentlicht in Academy of Marketing Science AMS review (2019)

Situated entrepreneurial cognition

Veröffentlicht in International journal of management reviews (2015)

Of those who plan : a meta-analysis of the relationship between human capital and business planning

von Brinckmann, Jan
Veröffentlicht in Long range planning (2019)

Marketing under uncertainty : the logic of an effectual approach

Veröffentlicht in Journal of marketing (2009)