Les infractions de résultat

von Raymond, Marie-Anne
Veröffentlicht 2011

Creating a positive brand image with a local adaptation advertising strategy : the Hyundai Santa Fe

von Raymond, Mary Anne
Veröffentlicht in New directions in international advertising research (2002)

Consumer perceptions of health claims in advertisements and on food labels

von Mazis, Michael B.
Veröffentlicht in Journal of consumer affairs (1997)

Perceptions of factors driving success for multinational professional services firms in Korea

von Raymond, Mary Anne
Veröffentlicht in Asian dimensions of services marketing (2002)

Can consumers recognize misleading advertising content in a media rich online environment?

von Mitra, Anu
Veröffentlicht in Psychology & marketing (2008)

Educating students to give them a sustainable competitive advantage

von Hopkins, Christopher D.
Veröffentlicht in Journal of marketing education (2011)

Social selling : a comparison of social media usage across process stage, markets, and sales job functions

von Moore, Jesse N.
Veröffentlicht in Journal of marketing theory and practice (2015)

Evaluating a community saturation model of abstinence education : an application of social marketing strategies

von Tanner, John F.
Veröffentlicht in Health marketing quarterly (2009)

Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople

von Moore, Jesse N.
Veröffentlicht in Journal of internet commerce (2013)

An examination of digital accessibility within social media platforms : problems for vulnerable consumers and policy implications

von Raymond, Mary Anne
Veröffentlicht in Journal of advertising research (2024)

The moderating role of religiosity on nonprofit advertising

von Hopkins, Christopher D.
Veröffentlicht in Journal of business research (2014)

A multi-method investigation of consumer response to marketing activities during life transitions

Veröffentlicht in The journal of consumer marketing (2014)

The influence of brand levels and associations on purchase intent

Veröffentlicht in Journal of general management (2009)

Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements

Veröffentlicht in Journal of advertising (2012)

Designing the e-servicescape : implications for online retailers

Veröffentlicht in Journal of internet commerce (2009)