˜Theœ why of consumption : contemporary perspectives on consumer motives, goals, and desires

Veröffentlicht 2000

Inside consumption : consumer motives, goals, and desires

Veröffentlicht 2005

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Veröffentlicht 2000

<<The>> why of consumption : contemporary perspectives on consumer motives, goals, and desires

Veröffentlicht 2000

Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

von Pechmann, Cornelia
Veröffentlicht 1993

Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness

von Mohanty, Praggyan
Veröffentlicht in Journal of promotion management (-2016)

Timestyle and consuming time : why we do what we do with our time

von Cotte, June
Veröffentlicht in The why of consumption (2005)

Did you get it? : factors influencing subjective comprehension of visual metaphors in advertising

von Mohanty, Praggyan Pam
Veröffentlicht in Journal of advertising (2015)

Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)

von Kwon, Eunseon
Veröffentlicht in Journal of advertising (-2016)

Does it pay to beat around the bush? : the case of the obfuscating salesperson

von Bickart, Barbara
Veröffentlicht in Journal of consumer psychology (2015)

Why narrative ads work : an integrated process explanation

von Kim, Eunjin
Veröffentlicht in Journal of advertising (-2017)

Consumer goal structures and goal determination processes : an integrative framework

von Huffman, Cynthia
Veröffentlicht in The why of consumption (2005)

The time-harried shopper : exploring the differences between maximizers and satisficers

von Ghosh Chowdhury, Tilottama
Veröffentlicht in Marketing letters (2009)

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Veröffentlicht 2005

Inside consumption : consumer motives, goals, and desires

Veröffentlicht 2005

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Veröffentlicht 2002

Drivers of consumer-brand identification

von Stokburger-Sauer, Nicola
Veröffentlicht in International journal of research in marketing (2012)

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Veröffentlicht 2003

Understanding loyalty bonds and their impact on relationship strength : a service firm perspective

von Moore, Melissa L.
Veröffentlicht in The journal of services marketing (2012)

The role of exploratory buying behavior tendencies in choices made for others

von Ghosh Chowdhury, Tilottama
Veröffentlicht in Journal of consumer psychology (2009)