Consumerʹs purchase decision proces : stochastic models

von Rao, Tanniru R.
Veröffentlicht in Journal of marketing research (1969)

Computer simulation of a model of market behavior

von Rao, Tanniru R.
Veröffentlicht in American Marketing Association Combined proceedings (Spring Conference + Fall Conference) (1972)

Mathematical models of market behavior : past, present, and future

von Rao, Tanniru R.
Veröffentlicht in Journal of retailing (1971)

A pseudo-heuristic model of consumer purchase behavior

von Rao, Tanniru R.
Veröffentlicht in American Marketing Association Combined proceedings (Spring Conference + Fall Conference) (1973)

Modelling consumer's purchase behavior as a stochastic process

von Rao, Tanniru R.
Veröffentlicht 1968

Analysis of customer satisfaction data : a comprehensive guide to multivatiate statistical analysis in customer satisfaction, loyality, and service quality research

von Allen, Derek R.
Veröffentlicht 2000