Brand alliances

von Rao, Akshay
Veröffentlicht in Brands and brand management (2010)

The price of launching a new product : empirical evidence on factors affecting the relative magnitude of slotting allowances

von Rao, Akshay R.
Veröffentlicht 2001

Looks good to me : how eye movements influence product evaluation

von Shen, Hao
Veröffentlicht in Journal of consumer psychology (2016)

Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study

von Hedgcock, William
Veröffentlicht in Journal of marketing research (2009)

<<The>> effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review

von Rao, Akshay R.
Veröffentlicht 1989

Causes and consequences of price premiums

von Rao, Akshay R.
Veröffentlicht in The journal of business (1996)

The moderating effect of prior knowledge on cue utilization in product evaluations

von Rao, Akshay R.
Veröffentlicht in Journal of consumer research (1988)

Red, blue and purple states of mind : segmenting the political marketplace

von Rao, Akshay R.
Veröffentlicht in Journal of consumer psychology (2017)

Cultural differences in consumer impatience

von Chen, Haipeng
Veröffentlicht in Brands and brand management ; Vol. 4: Cross-cultural and critical perspectives on brands (2009)

Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice

von Hedgcock, William
Veröffentlicht in Journal of marketing research (2009)

Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction

von Ng, Sharon
Veröffentlicht in Journal of consumer psychology (2015)

Cultural differences in consumer impatience : Report No. 03-122

von Chen, Haipeng
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2003)

How to fight a price war

von Rao, Akshay R.
Veröffentlicht in Harvard business review on pricing (2008)

All signals are not created equal : managers' choice of signal under information asymmetry in competitive markets

von Rao, Akshay R.
Veröffentlicht in Review of marketing research (2013)

It's time to vote : the effect of matching message orientation and temporal frame on political persuasion

von Kim, Hakkyun
Veröffentlicht in Journal of consumer research (2009)

How and why is price perceived : a commentary on Cheng and Monroe

von Rao, Akshay R.
Veröffentlicht in Academy of Marketing Science AMS review (2013)

"Pay what you want" as threshold public good provision

Veröffentlicht in Organizational behavior and human decision processes (2015)

When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts

Veröffentlicht in Journal of marketing (2012)

Reducing self-control depletion effects through enhanced sensitivity to implementation : evidence from fMRI and behavioral studies

von Hedgcock, William M.
Veröffentlicht in Journal of consumer psychology (2012)

More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions

Veröffentlicht in Journal of marketing research (2011)