Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento

von Ranfagni, Silvia
Veröffentlicht 2012

Integrating country-of-origin image and brand image in corporate rebranding : the case of China

von Guercini, Simone
Veröffentlicht in Marketing intelligence & planning (2013)

Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market

von Guercini, Simone
Veröffentlicht in Journal of fashion marketing and management (2007)

Conviviality behavior in entrepreneurial communities and business networks

von Guercini, Simone
Veröffentlicht in Journal of business research (2016)

Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective

von Ranfagni, Silvia
Veröffentlicht in The art of digital marketing for fashion and luxury brands (2021)

Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities

von Guercini, Simone
Veröffentlicht in Journal of service theory and practice (2015)

On the trail of supply side authenticity : paradoxes and compomises emerging from an action research

von Ranfagni, Silvia
Veröffentlicht in Journal of consumer behaviour (2014)

˜Theœ Art of digital marketing for fashion and luxury brands : Marketspaces and Marketplaces

Veröffentlicht 2021

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Veröffentlicht 2021

Defining market approaches in cultural organizations : an analysis of Italian theatres

von Guercini, Simone
Veröffentlicht in Arts marketing (2012)

Guanxi and distribution in China : the case of Ferrero Group

von Ranfagni, Silvia
Veröffentlicht in The international review of retail, distribution and consumer research (2014)

The internationalization of Italian luxury brands. The Missoni case

von Runfola, Andrea
Veröffentlicht in Contemporary case studies on fashion production, marketing and operations (2018)

Online service failure and recovery strategies : examining the influences of user-generated content

von Ayertey, Samuel
Veröffentlicht in The art of digital marketing for fashion and luxury brands (2021)

Creative networks in Florence and Paris : empirical results on project networks

von Donvito, Raffaele
Veröffentlicht in Journal of global scholars of marketing science (2013)

Vignaioli autentici : un viaggio nelle radici territoriali, culturali e imprenditoriali di aziende vitivinicole eccellenti di Friuli, Piemonte, Toscana e Veneto

von Burresi, Aldo
Veröffentlicht 2022

How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights

von Ranfagni, Silvia
Veröffentlicht in Journal of interactive marketing (2016)

An interdisciplinary method for brand association research

von Ranfagni, Silvia
Veröffentlicht in Management decision (2014)

Exploring brand associations : an innovative methodological approach

von Camiciottoli, Belinda Crawford
Veröffentlicht in European journal of marketing (2014)

Luxury SMEs networks

Veröffentlicht in Luxury marketing (2013)

Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity

von Kallevig, Annette
Veröffentlicht in Journal of advertising research (2022)