Consumer-defined sustainably-oriented firms and factors influencing adoption

von Ramirez, Edward
Veröffentlicht in Journal of business research (2013)

The consumer adoption of sustainability-oriented offerings : toward a middle-range theory

von Ramirez, Edward
Veröffentlicht in Journal of marketing theory and practice (2013)

Firm authenticity : the construct, research propositions, and managerial implications

von Tajdini, Saeed
Veröffentlicht in Academy of Marketing Science AMS review (2019)

Some antecedents of price sensitivity

von Ramirez, Edward
Veröffentlicht in Journal of marketing theory and practice (2009)

Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective

von Xu, Zhenning
Veröffentlicht in Journal of business research (2016)

The antecedents and consequences of e-purchasing tools usage in supply management

von Giunipero, larry
Veröffentlicht in Journal of marketing theory and practice (2012)

Concrete and abstract goals associated with the consumption of environmentally sustainable products

von Ramirez, Edward
Veröffentlicht in European journal of marketing (2015)

The effects of proenvironmental demarketing on consumer attitudes and actual consumption

von Ramirez, Edward
Veröffentlicht in Journal of marketing theory and practice (2017)

Religious affilliation : buffering negative reactions to service failures

von Cowart, Kelly O.
Veröffentlicht in The journal of services marketing (2014)

An integrated perspective of service recovery : a sociotechnical systems approach

von Smith, Jeffery S.
Veröffentlicht in Journal of service research (2010)

The effects of neoliberalism and trade liberalization on China's environment over time : a macromarketing perspective

Veröffentlicht in Journal of macromarketing (2015)

Barriers and bridges to the adoption of environmenally-sustainable offerings

von Ramirez, Edward
Veröffentlicht in Industrial marketing management (2014)

Perspectives on poverty alleviation : community-based enterprise, development of innovation capability, and the vertical integration mindset

Veröffentlicht in Economic developments and emerging markets of the 21st century (2013)

Marketing's SEM based nomological network : constructs and research streams in 1987 - 1997 and in 1998 - 2008

von Ramirez, Edward
Veröffentlicht in Journal of business research (2013)

User-generated content as word-of-mouth

von Ramirez, Edward
Veröffentlicht in Journal of marketing theory and practice (2018)

Community-based initiatives and poverty alleviation in subsistence marketplaces

Veröffentlicht in Journal of macromarketing (2014)

Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies

von Voorhees, Clay M.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Green marketing strategies : an examination of stakeholders and the opportunities they present

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)