Divided attitudinal loyalty and customer value : role of dealers in an indirect channel

von Ramaswami, Sridhar N.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Ownership structures of US joint ventures in the 1980

von Agarwal, Sanjeev
Veröffentlicht in Joint ventures: the public policy issues

Market-based assets and capabilies, business processes, and financial performance : Report No. 04-102

von Ramaswami, Sridhar N.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2004)

Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value

von Ramaswami, Sridhar N.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)

Conceptualizing and measuring resistance to change in brand relationships

von Ramaswami, Sridhar N.
Veröffentlicht in Journal of Indian business research (2016)

Innovation-based strategic flexibility (ISF) : role of CEO ties with marketing and R&D

von Arunachalam S
Veröffentlicht in International journal of research in marketing (2022)

Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities

von Arunachalam, S.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)