Viable strategy configurations and new product development capability and performance : evidence from Thailand

von Racela, Olimpia
Veröffentlicht in Asia Pacific journal of marketing and logistics (2015)

The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance

von Thoumrungroje, Amonrat
Veröffentlicht in Journal of strategic marketing (2013)

The perceived ethicality and efficacy of fear appeals : the use of graphic warning labels in Thailand

von Racela, Olimpia
Veröffentlicht in Journal of international business and economics (2012)

Export market orientation, interfirm communication, interfirm cooperation and export performance

von Racela, Olimpia C.
Veröffentlicht in International journal of management and marketing research (2014)

Short- and long-run effects of internationalization and R&D intensity on firm performance

von Vithessonthi, Chaiporn
Veröffentlicht in Journal of multinational financial management (2016)

The current state of international management education in Southeast Asia

von Pattana Boonchoo
Veröffentlicht in The Routledge companion to international management education (2013)

Overcoming knowledge stickiness in international business simulation games

von Thoumrungroje, Amonrat
Veröffentlicht in The Palgrave handbook of learning and teaching international business and management (2019)