The digital era requires new knowledge to develop relevant CRM strategy : a cry for adopting social media research methods to elicit this new knowledge

von Quinton, Sarah
Veröffentlicht in Journal of strategic marketing (2013)

The community brand paradigm : a response to brand management's dilemma in the digital era

von Quinton, Sarah
Veröffentlicht in Journal of marketing management (2013)

The digital journey : reflected learnings and emerging challenges

von Quinton, Sarah
Veröffentlicht in International journal of management reviews (2017)

Postgraduate research in business : a critical guide

von Quinton, Sarah
Veröffentlicht 2006

Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn

von Quinton, Sarah
Veröffentlicht in Industrial marketing management (2016)

A tapestry analogy : analogical thinking to support academic research

von Bowie, David
Veröffentlicht in Tourism management (2022)

More-than-human netnography

von Lugosi, Peter
Veröffentlicht in Journal of marketing management (2018)

Let's talk about wine : does Twitter have value?

von Wilson, Damien
Veröffentlicht in International journal of wine business research (2012)

Research ethics in digital and social media marketing research

von Quinton, Sarah
Veröffentlicht in The SAGE handbook of digital marketing (2022)

Talking regionally about wine, or twittering terroir?

von Wilson, Damien
Veröffentlicht in Stratégies des territoires vitivinicoles (2014)

Understanding research in the digital age

von Quinton, Sarah
Veröffentlicht 2018

Postgraduate research in business : a critical guide

von Quinton, Sarah
Veröffentlicht 2006

Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder

von Harridge-March, Sally
Veröffentlicht in The marketing review (2009)

Generating web site traffic : a new model for SMEs

von Quinton, Sarah
Veröffentlicht in Direct marketing (2009)

Relationships in online communities : the potential for marketers

von Quinton, Sarah
Veröffentlicht in Journal of research in interactive marketing (2010)

The relationship between price paid and hotel review ratings : expectancy-disconfirmation or placebo effect?

von Abrate, Graziano
Veröffentlicht in Tourism management (2021)

The co-production of value in digital, university-industry R&D collaborative projects

von Canhoto, Ana Isabel Domingos
Veröffentlicht in Industrial marketing management (2016)

Digital strategy aligning in SMEs : a dynamic capabilities perspective

von Canhoto, Ana Isabel Domingos
Veröffentlicht in The journal of strategic information systems (2021)

Gossip in the workplace and the implications for HR management : a study of gossip and its relationship to employee cynicism

Veröffentlicht in The international journal of human resource management (2015)

Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy

von Quinton, Sarah
Veröffentlicht in Journal of strategic marketing (2018)