The Happiness of Customer Cocreation

von Qiu-ying, Zheng
Veröffentlicht in 2011 International Conference on Management Science & Engineering 18th annual conference proceedings (ICMSE 2011) ; 1 (2011)

0008 Research on the Mechanism of Self-determination for Online Customer Participation Psychology and Behavior

von Qiu-ying, ZHENG
Veröffentlicht in 2012 International Conference on Management Science & Engineering 19th annual conference proceedings (ICMSE 2012) ; 1 (2012)