Identification of the effects on customer retention through involving customers into development processes of business-to-business goods

von Preikschas, Michael W.
Veröffentlicht 2013

Fighting against the economic crisis : innovation in B-to-B markets through co-creation

von Preikschas, Michael W.
Veröffentlicht in Entrepreneurship, innovation and economic crisis (2014)

Value co-creation, dynamic capabilities and customer retention in industrial markets

von Preikschas, Michael W.
Veröffentlicht in The journal of business & industrial marketing (2017)