The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves

von Preece, Chloe
Veröffentlicht in Celebrity, convergence and transformation (2018)

The branding of contemporary Chinese art and its politics : unpacking the power discourses of the art market

von Preece, Chloe
Veröffentlicht in Arts marketing (2014)

The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves

von Preece, Chloe
Veröffentlicht in Journal of marketing management (2015)

Marketing the arts : breaking boundaries

Veröffentlicht 2023

Multi-stakeholder brand narratives : an analysis of the construction of artistic brands

von Preece, Chloe
Veröffentlicht in Journal of marketing management (2015)

Introduction: Marketing the Arts - Breaking Boundaries

von Kerrigan, Finola
Veröffentlicht in Marketing the arts (2023)

Painting the nation : examining the intersection between politics and the visual arts market in emerging economies

von Rodner, Victoria L.
Veröffentlicht in Journal of macromarketing (2016)

Tainted museums : "selling out" cultural institutions

von Rodner, Victoria L.
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2015)

Framing the work : the composition of value in the visual arts

von Preece, Chloe
Veröffentlicht in European journal of marketing (2016)