Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing

von Lee, Seungae
Veröffentlicht in Journal of business research (2019)

Transforming celebrities through social media : the role of authenticity and emotional attachment

von Kowalczyk, Christine M.
Veröffentlicht in The journal of product & brand management (2016)

Matching temporal frame, self-view, and message frame valence : improving persuasiveness in health communications

von Pounders, Kathrynn R.
Veröffentlicht in Journal of advertising (2015)

All the same to me : outcomes of aesthetic labor performed by frontline service providers

von Pounders, Kathrynn R.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)