Are portrayals of female beauty in advertising finally changing?

von Pounders, Kathrynn
Veröffentlicht in Journal of advertising research (2018)

Embodiment, illness, and gender : the intersected and disrupted identities of young women with breast cancer

von Pounders, Kathrynn
Veröffentlicht in Consumer Culture Theory Conference (12. : 2017 : Anaheim, Calif.) Consumer culture theory (2018)

Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions

von Pounders, Kathrynn
Veröffentlicht in Journal of advertising research (2016)

Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?

von Yun, Chung In
Veröffentlicht in Journal of advertising research (2024)

Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing

von Lee, Seungae
Veröffentlicht in Journal of business research (2019)

Transforming celebrities through social media : the role of authenticity and emotional attachment

von Kowalczyk, Christine M.
Veröffentlicht in The journal of product & brand management (2016)

Morality shifting : how consumer preferences influence moral judgments of corporate misconduct

von Lewis, Robert
Veröffentlicht in Journal of promotion management (-2016)

Matching temporal frame, self-view, and message frame valence : improving persuasiveness in health communications

von Pounders, Kathrynn R.
Veröffentlicht in Journal of advertising (2015)

Insight into the motivation of selfie postings : impression management and self-esteem

von Pounders, Kathrynn
Veröffentlicht in European journal of marketing (2016)

Understanding how goal-striving, goal orientation, and shame influence self-perceptions after exposure to models in advertising

von Pounders, Kathrynn
Veröffentlicht in Psychology & marketing (2017)

All the same to me : outcomes of aesthetic labor performed by frontline service providers

von Pounders, Kathrynn R.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

Using digital media to improve public health communication

von Stafford, Marla Royne
Veröffentlicht in Digital advertising (2017)

Causer-related marketing : factors promoting campaign evaluations

Veröffentlicht in Journal of current issues and research in advertising (2014)