Challenges in times of a pandemic : what drives and hinders the adoption of location-based applications?

von Rodríguez-Priego, Nuria
Veröffentlicht in Economic research (2022)

Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation

von Rodríguez-Priego, Nuria
Veröffentlicht in Journal of business research (2022)

Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach

von Muñoz-Leiva, Francisco
Veröffentlicht in International journal of advertising (2015)

COVID-19 and social media communication strategies : a comparative study of the effectiveness of Facebook posts during the lockdown and the "new normal" in the airline industry

von Prados-Peña, Ma. Belén
Veröffentlicht in Journal of air transport management (2022)

Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale

von Porcu, Lucia
Veröffentlicht in European journal of marketing (2017)

The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine

von Yasin, Mahmoud
Veröffentlicht in Journal of retailing and consumer services (2020)

The impact of customer personality and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case

von Yasin, Mahmoud
Veröffentlicht in Economic research (2020)

Branding for social marketing : keys for success

von Doña Toledo, Luis
Veröffentlicht in Sustainable branding (2021)

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

von Porcu, Lucia
Veröffentlicht in Journal of business research (2020)

Perceived customer care and privacy protection behavior : the mediating role of trust in self-disclosure

von Rodríguez-Priego, Nuria
Veröffentlicht in Journal of retailing and consumer services (2023)

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

von Porcu, Lucia
Veröffentlicht in International journal of advertising (2017)

The moderating role of language on perceived risk and information-processing online

Veröffentlicht in Analyzing the cultural diversity of consumers in the global marketplace (2015)

Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage

von Porcu, Lucia
Veröffentlicht in ICORIA (Veranstaltung : 14. : 2015 : London) Bridging the gap between advertising academia and practice (2017)

Toward an understanding of online information processing in e-tourism : does national culture matter?

von Alcántara-Pilar, Juan Miguel
Veröffentlicht in Journal of travel and tourism marketing (2017)

A review of psycho- vs. socio-linguistics theories : an application to marketing research

Veröffentlicht in Analyzing the cultural diversity of consumers in the global marketplace (2015)

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

von Porcu, Lucia
Veröffentlicht in International journal of hospitality management (2019)

Analyzing the cultural diversity of consumers in the global marketplace

Veröffentlicht 2015

Motivational duality in online consumer behaviour : website usability and flow state as moderating factors

Veröffentlicht in International journal of business and economics (2015)