˜Theœ political economy of global sporting organisations

von Forster, John
Veröffentlicht 2004

<<The>> political economy of global sporting organisations

von Forster, John
Veröffentlicht 2004

Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion

von Westberg, Kate
Veröffentlicht in Journal of marketing communications (2014)

The political economy of global sporting organisations

von Forster, John
Veröffentlicht 2004

Business applications and computational intelligence

Veröffentlicht 2006

Winning ways : immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image

von Pope, Nigel
Veröffentlicht in Journal of advertising (2009)

Business applications and computational intelligence

Veröffentlicht 2006

Computational intelligence applications in business: a cross-section of the field

von Voges, Kevin E.
Veröffentlicht in Business applications and computational intelligence (2006)

Ankle bones, rogues, and sexual freedom for women: computational intelligence in historical context

von Pope, Nigel K. L.
Veröffentlicht in Business applications and computational intelligence (2006)

Stigma association type and sponsor corporate image : exploring the negative off-field behaviour of sportspeople

von Bloxsome, Ellen
Veröffentlicht in Australasian marketing journal (2020)

The effect of video game placements on brand attitude

von Kuhn, Kerri-Ann L.
Veröffentlicht in Enhancing knowledge development in marketing ; Vol. 21 (2011)

Algorithms for data mining

von Takaoka, Tadao
Veröffentlicht in Business applications and computational intelligence (2006)

Digital sport for performance enhancement and competitive evolution : intelligent gaming technologies

Veröffentlicht 2009

An application of Keller's brand equity model in a B2B context

von Kuhn, Kerri-Ann L.
Veröffentlicht in Qualitative market research (2008)

An application of Keller's brand equity model in a B2B context

von Kuhn, Kerri-Ann L.
Veröffentlicht in Brand management ; Vol. 4 (2010)

The impact of comedic violence on viral advertising effectiveness

von Brown, Mark R.
Veröffentlicht in Journal of advertising (2010)

Individual difference factors related to anthropomorphic tendency

von Letheren, Kate
Veröffentlicht in European journal of marketing (2016)