Commercials as context for other commercials : threat or opportunity?

von Poncin, Ingrid
Veröffentlicht in Journal of advertising (2009)

Non-immersive virtual reality technologies in real estate : how customer experience drives attitudes toward properties and the service provider

von Pleyers, Gordy
Veröffentlicht in Journal of retailing and consumer services (2020)

L' avatar en marketing : synthèse, cadre eintégrateur et perspectives

von Garnier, Marion
Veröffentlicht in Recherche et applications en marketing (2013)

Do enriched digital catalogues offer compelling experiences, beyond websites? : a comparative analysis through the IKEA case

von Garnier, Marion
Veröffentlicht in Journal of retailing and consumer services (2019)

Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context

von Cambier, Fanny
Veröffentlicht in Journal of business research (2020)

Dix ans de co-creation de valeur : une revue integrative

von Leclerq, Thomas
Veröffentlicht in Recherche et applications en marketing (2016)

A valued agent : how ECAs affect website customers' satisfaction and behaviors

von Ben Mimoun, Mohammed Slim
Veröffentlicht in Journal of retailing and consumer services (2015)

Opening the black box of gameful experience : implications for gamification process design

von Leclercq, Thomas
Veröffentlicht in Journal of retailing and consumer services (2020)

User, Customer and Consumer Experience: Highlighting the Heterogeneity in the Literature

von Sellier, Quentin
Veröffentlicht in HUCAPP (5. : 2021 : Online) VISIGRAPP 2021 ; Volume 2: HUCAPP (2021)

The impact of "e-atmospherics" on physical stores

von Poncin, Ingrid
Veröffentlicht in Journal of retailing and consumer services (2014)

The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities

von Leclercq, Thomas
Veröffentlicht in Journal of interactive marketing (2018)

Uncovering the dark side of gamification at work : impacts on engagement and well-being

von Hammedi, Wafa
Veröffentlicht in Journal of business research (2021)

Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents

von Slim, Ben Mimoun Mohamed
Veröffentlicht in E-marketing in developed and developing countries (2013)

Enhancing playful customer experience with personalization

von Lambillotte, Laetitia
Veröffentlicht in Journal of retailing and consumer services (2022)

A good deal online : the impacts of acquisition and transition value on e-satisfaction and e-loyalty

von Audrain-Pontevia, Anne-Françoise
Veröffentlicht in Journal of retailing and consumer services (2013)

Animated conversational agents and e-consumer productivity : the roles of agents and individual characteristics

von Ben Mimoun, Mohammed Slim
Veröffentlicht in Information & management (2017)

Case study : embodied virtual agents ; an analysis on reasons for failure

von Mimoun, Mohammed Slim Ben
Veröffentlicht in Journal of retailing and consumer services (2012)

Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales

Veröffentlicht in Recherche et applications en marketing (2012)

Smart technologies and shopping experience : are gamification interfaces effective? : the case of the Smartstore

von Poncin, Ingrid
Veröffentlicht in Technological forecasting & social change (2017)