Television marketing : network, local, and cable

von Poltrack, David F.
Veröffentlicht 1983

Television marketing : network, local, and cable

von Poltrack, David
Veröffentlicht 1983

Television marketing : network, local, and cable

von Poltrack, David
Veröffentlicht 1983

Measuring the long-term effects of television advertising : Nielsen-CBS study uses single-source data to reassess the "two-times" multiplier

von Wood, Leslie
Veröffentlicht in Journal of advertising research (2015)

The future is now : in pursuit of a more efficient and effective media strategy

von Poltrack, David F.
Veröffentlicht in Journal of advertising research (2011)