Special issue: Communicating corporate social responsibility

Veröffentlicht 2008

Corporate communication : a marketing viewpoint

von Podnar, Klement
Veröffentlicht 2015

Contemplating corporate marketing, identity and communication

Veröffentlicht 2010

Guest editorial : Communicating corporate social responsibility

von Podnar, Klement
Veröffentlicht in Journal of marketing communications (2008)

The effect of word of mouth on consumers' attitudes toward products and their purchase probability

von Podnar, Klement
Veröffentlicht in Journal of promotion management (2012)

Critical points of CSR-related stakeholder dialogue in practice

von Golob, Urša
Veröffentlicht in Business ethics (2014)

Advertising decision makers' and consumers' perceptions of media substitutability

von Golob, Urša
Veröffentlicht in Journal of promotion management (-2015)

Special issue: corporate social responsibility and brands

Veröffentlicht 2019

Consumers' identification with a brand

von Tuškej, Urška
Veröffentlicht in Contemplating corporate marketing, identity and communication (2010)

Corporate social responsibility, customer trust and the mediating role of consumer-company identification in the banking industry

von Golob, Urša
Veröffentlicht in Contemplating corporate marketing, identity and communication (2010)

Unsuccessful superior-subordinate communication - A Slovenian problem

von Nadoh, Jana
Veröffentlicht in HRM's contribution to hard work (2006)

Corporate social responsibility communication and dialogue

von Golob, Urša
Veröffentlicht in The handbook of communication and corporate social responsibility (2011)

Friendly flexible working practices within the internal marketing framework : a service perspective

von Podnar, Klement
Veröffentlicht in The service industries journal (2010)

Corporate marketing and the role of internal CSR in employees' life satisfaction : exploring the relationship between work and non-work domains

von Golob, Urša
Veröffentlicht in Journal of business research (2021)

The twin foci of organisational identification and their relevance for commitment : a study of marketing communications industry

von Podnar, Klement
Veröffentlicht in Journal of business economics and management (2015)

Researching CSR and brands in the here and now : an integrative perspective

von Golob, Urša
Veröffentlicht in The journal of brand management (2019)

The quest for the corporate reputation definition : lessons from the interconnection model of identity, image, and reputation

von Podnar, Klement
Veröffentlicht in Corporate reputation review (2017)

Steps toward a city marketing mix and its perception measurement

von Mišič, Katja Udir
Veröffentlicht in Strategic place branding methodologies and theory for tourist attraction (2017)

Corporate brand orientation : identity, internal images, and corporate identification matters

von Balmer, John M.T.
Veröffentlicht in Journal of business research (2021)

Quo vadis corporate marketing?

von Podnar, Klement
Veröffentlicht in Journal of business research (2021)