Proactive marketing decision-making in digitalization age : how can data-based methodologies help to marketing research?

von Pinarbasi, Fatih
Veröffentlicht in Management strategies to survive in a competitive environment (2021)

Sharing economy and applications : business and marketing perspective

von Pinarbasi, Fatih
Veröffentlicht in Networked business models in the circular economy (2020)

Country-of-origin effect and digital marketing : evaluating current and future of marketing

von Pinarbasi, Fatih
Veröffentlicht in Origin and branding in international market entry processes (2023)

Brand coolness in a competitive environment : an empirical study on Starbucks Turkey

von Akyüz, Ayşen
Veröffentlicht in Strategic priorities in competitive environments (2020)

Understanding the market in digital environment : a sensemaking framework for marketing strategy

von Pinarbasi, Fatih
Veröffentlicht in Strategic outlook in business and finance innovation (2021)

PESTEL analysis-based evaluation of marketing strategies in the European banking sector : an application with IT2 fuzzy DEMATEL

von Dinçer, Hasan
Veröffentlicht in Handbook of research on decision-making techniques in financial marketing (2020)

Augmented reality and mobile consumers : mining reviews of AR applications for consumer perceptions

von Canbolat, Zehra Nur
Veröffentlicht in Managerial challenges and social impacts of virtual and augmented reality (2020)

Natural language processing for global and local business

Veröffentlicht 2021

SERVQUAL-based evaluation of service quality of energy companies in Turkey : strategic policies for sustainable economic development

von Dinçer, Hasan
Veröffentlicht in The circular economy and its implications on sustainability and the green supply chain (2019)