Rasna : going global

von Pillai, Anandan
Veröffentlicht in The Icfai University Press on Indian corporate success stories (2008)

User acceptance of social networking websites in India : Orkut vs. Facebook

von Pillai, Anandan
Veröffentlicht in International journal of Indian culture and business management (2012)

Corporate branding literature : a research paradigm review

von Pillai, Anandan
Veröffentlicht in The journal of brand management (2012)

Nuances of media planning in new media ageE

von Pillai, Anandan Pandiyan
Veröffentlicht in Application of gaming in new media marketing (2019)

A Netnographic analysis of Facebook content strategy of World's top 10 management institutes

von Pillai, Anandan
Veröffentlicht in International journal of e-business research (2015)

Role of content strategy in social media brand communities : a case of higher education institutes in India

von Chauhan, Kalpana
Veröffentlicht in The journal of product & brand management (2013)

Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India

von Sahay, Arvind
Veröffentlicht in Journal of Indian business research (2009)

User acceptance of hedonic versus utilitarian social networking web sites

von Pillai, Anandan
Veröffentlicht in Journal of Indian business research (2011)

Case of two GMs at Wave Telecom Ltd

von Pillai, Anandan
Veröffentlicht in Vision (2011)