Qualitative projective techniques in political brand image research from the perspective of young adults

von Pich, Christopher
Veröffentlicht in Qualitative market research (2015)

Political branding : sense of identity or identity crisis? : an investigation of the transfer potential of the brand identity prism to the UK Conservative Party

von Pich, Christopher
Veröffentlicht in Journal of marketing management (2015)

Political branding : more than parties, leaders and policies

Veröffentlicht 2021

Political branding : more than parties, leaders and policies

von Pich, Christopher
Veröffentlicht 2020

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

von Pich, Christopher
Veröffentlicht in International journal of market research (2018)

The elicitation capabilities of qualitative projective techniques in political brand image research

von Pich, Christopher
Veröffentlicht in International journal of market research (2015)

Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign

von Pich, Christopher
Veröffentlicht in Journal of marketing communications (2016)

Positionsspezifisches Konditionstraining von Feldspielern im deutschen Profifußball : anhand ausgewählter Beispiele

von Pietsch, Christopher
Veröffentlicht 2011

Internal brand co-creation : the experiential brand meaning cycle in higher education

von Dean, Dianne
Veröffentlicht in Journal of business research (2016)

An exploration of Icelandic marketing women entrepreneurs

von Armansdottir, Guja
Veröffentlicht in Women's entrepreneurship in global and local contexts (2016)

To be a marketer or to do what marketers do? : using a mixed methods approach to explore the aspiring marketer mind-set

von Woodall, Tony
Veröffentlicht in Journal of vocational behavior (2022)

Exploring the influences of political branding : a case from the youth in India

von Jain, Varsha
Veröffentlicht in Journal of Indian business research (2017)

Marketing Brexit : an exploratory study of young voter engagement in relation to the EU referendum

von Pich, Christopher
Veröffentlicht in International journal of market research (2018)

Linking structure, texture and context in a visualization of historical drawings by Frederick William IV (1795-1861)

von Glinka, Katrin
Veröffentlicht in International journal for digital art history (2016)