Realism also rules ok: scientific paradigms and case research in marketing

von Perry, Chad
Veröffentlicht in Applying qualitative methods to marketing management research (2004)

Processes of a case study methodology for postgraduate research in marketing

von Perry, Chad
Veröffentlicht in Fundamentals of marketing research ; Vol. 2 (2007)

Action research in marketing

von Perry, Chad
Veröffentlicht in Marketing research ; Vol. 2: Qualitative marketing research (2009)

Case research about enterprises

von Stokes, Robyn
Veröffentlicht in Innovative methodologies in enterprise research (2007)

Using focus groups to investigate new ideas: principles and an example of Internet-facilitated relationships in a regional financial services institution

von Sweeney, Arthur
Veröffentlicht in Applying qualitative methods to marketing management research (2004)

Do services exporters build relationships? : some qualitative perspectives

von Hastings, Kathleen
Veröffentlicht in International marketing ; Vol. 3 (2008)

Convergent interviewing : a starting methodology for enterprise research programs

von Hill, Sally Rao
Veröffentlicht in Innovative methodologies in enterprise research (2007)

The impact of Internet use on interfirm relationships in Australian service industries

von Hill, Sally Rao
Veröffentlicht in Applying qualitative methods to marketing management research (2004)

Action research for enterprise research

von Perry, Chad
Veröffentlicht in Innovative methodologies in enterprise research (2007)

Employee empowerment, job satisfaction and organizational commitment : an in-depth empirical investigation

von Humborstad, Sut I. Wong
Veröffentlicht in Chinese management studies (2011)

How fund managers in Malaysia make decisions

von Bin Mohamad, Samsukri Glanville
Veröffentlicht in Qualitative research in financial markets (2015)

Factors influencing back pain treatment behaviour change

von McClymont, Hoda
Veröffentlicht in Journal of service theory and practice (2015)

Implementation of empowerment in Chinese high power-distance organizations

Veröffentlicht in The international journal of human resource management (2008)

The development of hybrid East and West organizations in Malaysia

von Foong, Darren N. G. Sau
Veröffentlicht in Journal of Asia Pacific business (2009)