Emerging markets : exploring the diversity of theories, practices and applications

Veröffentlicht 2014

An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy

von Perks, Keith J.
Veröffentlicht in International journal of entrepreneurship and small business (2008)

Entrepreneurial decision-making in internationalization: propositions from mid-size firms

von Perks, Keith J.
Veröffentlicht in International business review (2008)

CSR advertisements: a legitimacy tool?

von Farache, Francisca
Veröffentlicht in Corporate communications (2010)

Sustaining an entrepreneurial management style: a dilemma for fast growth firms?

von Perks, Keith J.
Veröffentlicht in The Entrepreneurship-Innovation-Marketing Interface (2005)

Introduction to the special issue : emerging markets ; exploring the diversity of theories, practices and applications

von Perks, Keith
Veröffentlicht in International journal of emerging markets (2014)

The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation

von Lauritsen, Britt Denise
Veröffentlicht in Corporate communications (2015)

Founder team perceptions in cross-cultural start-ups

von Bouncken, Ricarda B.
Veröffentlicht in Interkulturelle Kooperation (2006)

Communicating responsibility-practicing irresponsibility in CSR advertisements

Veröffentlicht in Journal of business research (2013)

Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications

von Hogan, Stephen P.
Veröffentlicht in Journal of public policy & marketing (2014)

The influence of cultural values on entrepreneurial intentions : a comparison between British and German students

von Bouncken, Ricarda B.
Veröffentlicht in Readings in applied organizational behavior from the Lüneburg Symposium (2008)

Internet marketing capabilities and international market growth

von Mathews, Shane
Veröffentlicht in International business review (2016)